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Here We Go Again….More Thoughts on the State of GolfBy Bob WeisgerberThere are a number of old sayings that fit the main tone of this article. For example, “What goes around comes around” and “With hindsight, I was right, wasn’t I?” Golf Oddities From Around The World, Part TwoBy Mike Hamiel, California Golf Writers AssociationNew Sales & Marketing Director for The Bridges Golf ClubKrystal Ruddy recently took over duties as sales and marketing director for The Bridges Golf Club in San Ramon, Calif., the 18-hole golf course and event facility is managed by Northbrook, Ill.-based KemperSports. Ruddy will be responsible for tournament and membership sales and all marketing initiatives pertaining to The Bridges. Element 21 Golf Announces Name ChangeElement 21 Golf Company recently announced its intent to change its name to American Rare Earths & Materials Corp. in order to reflect its core business as extraction, production and implementation of the Rare Earths Materials for consumer and industrial applications. Ty Ter lye Receives Fan Mail!By Ty ter LyeDeath Valley Golf Course Offers Extreme Golf Six PackThe Furnace Creek Golf Course at the Furnace Creek Resort in Death Valley National Park is offering the “Extreme Golf Six Pack” now through September 2. Golfers at the world’s lowest course where summertime high temperatures often reach 120 degrees Fahrenheit can enjoy nine holes of golf, including club rental, electric cart, three golf balls, tees and chilled bottled water for $30. Antigua Names John Anderson National Sales ManagerThe Antigua Group, one of the nation’s leading designers and marketers of genuine golf and sports apparel under its Antigua brand, recently named golf apparel industry veteran John Anderson as the new National Sales Manager of its Golf Division. Stack and TiltGet Stacked With The Hottest Swing on Tour!The traditional golf swing requires a level of coordination that few golfers have. So it’s no surprise that despite huge advances in club and ball technology, the average golf handicap in America has dropped by only one stroke since 1990. How Do I Get More Consistency?by Ben Alexander, PGA Teaching ProfessionalDon’t be afraid to take a lesson from a PGA professional. I have to tell you that I hear this day in and day out, “I am very inconsistent with my golf game and I want to shoot lower scores, but I don’t want to take a lesson because the pro will foul me all up and I can’t play.” Golf Outings to Educate and Entertain Business Associates and ClA golf outing is a terrific way to enhance business relationships. Bringing clients and business associates together for a fun day of golf can increase rapport and build lasting relationships. Business meetings can be scheduled around your golf event to mix business with pleasure. FOREPLAYTHE GOLF INDUSTRY gets a boost in its public favorability ratings and at the cash register every time a president of this country is pictured playing golf. |
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