Element 21 Golf Announces Name Change

Element 21 Golf Company recently announced its intent to change its name to American Rare Earths & Materials Corp. in order to reflect its core business as extraction, production and implementation of the Rare Earths Materials for consumer and industrial applications.

Scandium, the 21st element of the Periodic Table of Elements, and one of the Rare Earth materials, to date has been the main commercialization focus of Element 21.

Given similar extraction processes with other Rare Earth materials, Element 21 has developed (over the last 8 years) unique vertical integration, beginning with extraction of pure Scandium to final product production (such as various sports equipment components).

The Company expects the name change, and new ticker symbol, will take effect prior to June 15, 2010. Nataliya Hearn, CEO, said: “We are undergoing a swift and aggressive transition to target for commercialization and distribution some of the United States and North America’s best and most reliable sources for Rare Earths. We are working on opportunities to distribute Rare Earths like Scandium, Neodymium, Europium and Lithium that we expect will help industries launch industrial brands - including categories like hybrid cars, flat screen televisions, LED light bulbs and wind turbines. We also expect to have significant exposure to categories such as transportation, shipbuilding, power transmission, automotive and aerospace.”

Today, China controls 93 percent of the World’s production of Rare Earth elements and has begun to further limit the amount available for export. To date, the Company has utilized proprietary processes for extracting Rare Earths. Now, the Company intends to apply these processes to extract Rare Earths in North America, providing reliable and cost-effective extraction method and giving U.S. manufacturers and military a non-Chinese sources.

Concluding her comments, CEO Hearn said, “We believe that we have the proven scientific know-how to transform Rare Earths into commercially viable, profit-generating products. We’ve done it with Scandium and its related consumer products and are now applying our scientific expertise to other Rare Earths and related products in mega industrial categories.”